I’ve been a makeup artist for 20 years.
What I truly love is seeing someone become bolder—just from a change in makeup.

People often say, “It’s not for me.”
But it’s rarely about what suits you—it’s about what you’re used to.
Change isn’t about becoming someone else. It’s about discovering more of who you are.

False lashes don’t cost much, but they carry real power.
They can shift your mood, your presence, even the way you see yourself.

I started JVLBEAUTY to make that kind of change easier—To help more people step out of their style comfort zone.
Try a version of yourself you haven’t met yet.
And don’t forget to embrace the bare-faced you sometimes, too.